Person Tracking by tracking Cell Phones

Interesting marketing use of cell phone location information.

FootPath Technology
The units measure signals from the consumers' mobile phones using unique technology that can locate a consumer's position to within a few metres. These units feed this data (24 hours a day 7 days a week) to a processing centre, where the data is audited and sophisticated statistical analysis is applied to create continuously updated information on the flow of shoppers throughout the centre.

Pricing
we do not expect you to pay for our equipment or installation costs. Nor do we expect you to pay for us to maintain and upgrade equipment
depends upon:
The size of the area to be monitored;
The type and amount of data that you require; and
The length of time for which you wish to purchase the data.

55,000 square metre mall that was interested in purchasing a full FootPath solution with data year round (52 weeks) the price would be 69k euros per year.


Hackers could create cheap devices to transmits these codes, which would put bad data into the monitoring system.