Thursday, October 20, 2011

Consulting For Branded Credit Cards

    Consultant to help groups set up their own branded credit cards.

    PreSale
Presentation.
Does it fit?  Customer list, uptake, potential.

    Continuing
Marketing: customer list, outside of group
Manage churn.
Incentives from the branded sponsor.


http://www.gobankingrates.com/credit-card-rates/how-to-create-your-own-credit-card
Contact a credit card issuer like Citibank or American Express and suggest the idea of a partnership between your companies. If the credit card issuer feels that there is a good market for your type of credit card, they’ll gladly create and maintain accounts for you, for a sizeable fee of course.

Again, in order to accomplish this, you’ll need substantial paperwork, proof that your card will be desired, money in order to pay not only for the design of the card but for the upkeep of consumer accounts AND the ability to sell the idea to a major credit card company. Cobranded credit cards are common, but few survive beyond just a few years. Make sure if you take this rout, you offer consumers a great cash or 0% balance transfer opportunity as incentive to get them to sign up.


A social card would allow purchaser, through a SMS, to quickly rate the merchant, share the review, and 4square checkin.

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