Thursday, May 24, 2007

Web Log Analyzer, Site Analytics

Are there online web site analyzers?

AlterWind Log Analyzer is web site traffic analysis software. This log analyzer allows to generate all traditional reports and also has same additional features. Reports generated by the AlterWind Log Analyzer will help you to estimate the auditory of your site, also to determine the effectiveness of your advertisement and marketing steps, to advance the functionality of the site and find new ways of increasing site's popularity.

The price of the full version of AlterWind Log Analyzer Professional is $125 (US).
The price of the full version of AlterWind Log Analyzer Standard is $89 (US).
The price of the update from AlterWind Log Analyzer Standard to AlterWind Log Analyzer Professional is $59 (US).

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20070926
Javascript in each page is the modern way to track, instead of parsing web server logs.
Simple setups from: visistat, nextstat, clicktracks.
Complex setups from: websidestory, webtrends, omniture, google analytics.



IndexTools provides the most cost effective Enterprise Web Analytics solution on the market today - Period!

IndexTools owns the Intellectual Property rights for its award-winning, proprietary database backend. This enables us to deliver the highest quality products and services - both faster, and at a much lower price.
IndexTools Web Analytics 9.0 USD GBP EUR
E-Business starts from...(per month) $49.95 £26.95 €39.95
Enterprise starts from... (per month) $249.00 £139.00 €199.00

Pricing methodology
All customers are assigned an 'entry level fee basis' based on edition and initial committed volume.
In addition, the entry level rate entitles the customer to purchase additional blocks of page views. Additional blocks are purchased to satisfy the total estimated committed monthly volume (e.g. 200.000 page views, 700.000 page views or 200.000.000 page views, etc.).


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20080217
http://nuconomy.com/
WPP - the ad giant with a growing appetite for digital plays - has bought a stake in Israeli Web analytics company NuConomy for an undisclosed amount, although Globes reports that it was around $3M
NuConomy claims its platform measures consumers engagement and interaction with content, while giving advertisers actionable insight into the audience they engage with. In short, what the want to provide for free is audience engagement data that you might find with the likes of Omniture. How and why will they do it for free? Well we don't yet know the biz model but surely they plan on selling aggregate data. They also are working on software to help you target ads at your readers once they have been segmented by NuConomy.

http://www.techcrunch.com/2008/02/11/nuconomy-emerges-to-provide-next-generation-site-analytics/
Tel Aviv/San Francisco based Nuconomy (part of the recent Israeli Web Tour in California) is aiming to give publishers a lot more information about what’s happening on their sites than Google Analytics currently offers.

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20080411 alarm:clock newsletter

Yahoo! Buys Ad Analytics Firm Indextools
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Yahoo! Buys Ad Analytics Firm Indextools Yahoo! has paid an undisclosed amount for online ad analytic firm IndexTools. Founded in 2000 in Frankfort, Germany, IndexTools' competes with bigs like Webtrends, Visual Sciences, Omniture and Coremetrics. To some extent it also competes at the low end with Google Analytics and Microsoft adCenter Analytics. IndexTools track consumer clicks when a visitor loads a Web page that contains IndexTools' tracking script. The script gathers data about the Web page and visitor and forwards the information to a data center, which processes and archives the data.
IndexTools charges anywhere from $50 to $250 per month depending on the size of your business. Yahoo! boasts that it will put the offering in front of its 150K advertiser users. This is much less than its other enterprise competitors. IndexTools says that "We are probably one forth of the price of Omniture, one third of the price of Coremetrix, and one half of the price of WebTrends."

One of the most interesting aspects of the deal is that IndexTools tracks data across Google, Yahoo and MSFT Adcenter. And you can bet most of the data is about Google. Also, Yahoo has close ties with a lot of the analytics companies like Omniture. This is sure to put a frost those. That said, we have to hand it to the Yahoo! folks for making strong strategic moves at a time of turmoil.

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