Saturday, May 11, 2013

Track Customer Movement In Stores

    Sell stand-alone, self-install, package to grab mac address to track times at any queue:
ticket counters
store pay counters
restrooms
airplane boarding jetway
car wash
    For self-install, include first months of SaaS data upload & reporting.

    Full-blown traffic for all areas in a store would require setup by a trained installer.



This is already being done by a private company.  http://www.wilderssecurity.com/showthread.php?p=2227229
... broadcast requests or whether it also applies to directed probe requests and the SSIDs that were probed for. Were the later "previously connected to" SSIDs captured and a geolocation database queried, that could reveal information about where people are from. Which I suspect many stores would love to know.
http://euclidanalytics.com/product/how/
Our plug-and-play sensor installs in 2 minutes - just connect power and internet. Each sensor is the size of a deck of cards and covers up to 24,000 square feet.

If you have existing in-store Wi-Fi from Aruba, Aerohive, or other leading providers, you can turn your existing access points into Euclid sensors with the push of a button.

Once your sensors are up and running, you can view reports for all your locations in our easy-to-use web Dashboard.

    A standalone device to generate MAC addresses could put loads of meaningless data in the system.  Running on a small battery or vehicle plug-in, this device could probably be sold for $20.

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