Provide idiot DNS responders (software or software + hardware) to be placed physically in the customer network.
Management would be done through the web with everything maintained & backed up on the web. Web would push updates (or be polled) to idiot clients. Web would receive stats for reporting that would be done on the web.
Also do IP address management.
Resell optional integration of openDNS web filtering.
Selling points would be like SaaS email offerings:
"eliminate the headaches"
"no longer worry about upgrades, backups, recoveries"
"free management reporting on the web"
Sell to consumer the benefit of automatic blacklist management.
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