Multi-Level MLM Pricing

This online company appears to be trying to get off the ground with membership fees.

                Personal
                Purchase    PolkaDot
                Discount    Rewards
1-4 Member Referrals        1%        2%
5-9 Member Referrals        2%        4%
10-14 Member Referrals    3%        6%
15-19 Member Referrals    4%        8%
20+ Member Referrals        5%        10%


There is also a $2000 lifetime membership that provides additional benefits.
The store is not open, so there is no indication of actual prices & shipping fees.