Google acquires Web media distributor Feedburner
By Eric Auchard Fri Jun 1, 3:35 PM ET
SAN FRANCISCO (Reuters) - Google Inc. said on Friday it is acquiring Feedburner Inc., bolstering the Internet advertising leader's capacity to distribute both media and advertising to blogs via Web syndication technology.
Terms of the deal were not disclosed, a Google spokesman said. Various blog reports in recent weeks had put the price of a potential deal at about $100 million, but those reports could not be confirmed.
Feedburner is a pioneer in the market for delivering the latest updated information to other Web sites using technology known as Really Simple Syndication (RSS). Customers include the Wall Street Journal, BBC and Amazon.com Inc..
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2008.05
FeedLounge shut down. It was supported by monthly/yearly fees.
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