A business site should have the following:
1. A multi-step strategy to generate sales
2. A major initial benefit/offer
3. A sign-up form or box to get onto a weekly mailing list
4. A good reason to sign up
5. Freebies for visitors
6. Premium membership (for information sites)
7. Ways to contact someone at the business
8. A Privacy statement and a Terms of Use statement
It should be updated frequently with benefits-oriented
information. This gives visitors reasons to return.
Wednesday, June 06, 2007
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