BEZ Systems "predictive performance management" and is featured at oracle.com as a partner because they provide a monitoring plug-in to OEM.
BEZ says they have received venture capital.
Do they have a great product, or does the product help them sell professional services and consulting?
The OEM plug-in listed on Oracle's web site provides nice publicitly and implicit validation of their product and services. This technique of riding the leader's coat tails could be applied in other areas.